I’m working on a science exercise and need a reference to help me learn.

Choose 1 question from the list below to answer.

Imagine you are commissioned to create an ad to sell a new beer. Can you give an example of an ad that would rely on the central route? Can you give an example of an ad that would rely on the peripheral route? Explain the 2 examples.

How are the ‘classic’ persuasion tricks described in the module, now used in social media? Give at least 3 examples and explain.

What is the difference between ‘attitude inoculation’ and ‘stinging’? What are the potential benefits and drawbacks of engaging in these defense mechanisms?