First, visit the JoeChemo.org, an interactive web site that attempts to persuade people not to smoke, and test your Tobacco IQ. Next, explore the rest of the web site.

After taking the test and exploring the web site, write answers to the following questions.

Which feature of the web site — the Tobacco IQ Test, Smoke-o-Scope, E-Card, or something else — is most persuasive, and why? Describe at least 2 features and explain.

How does the web site compare with more traditional methods of persuasion such as television commercials, billboard advertisements, and other techniques? Give at least 2 examples and explain.

How successful is the website at changing people’s attitudes on smoking? Which learned concepts from the text (describe at least 2) are most salient?

How could the attempt to persuade people to stop smoking be made more effective? Use at least 2 learned concepts from the text to explain.