What is the essence of their ideas? What did you learn from the reading?  

/in /by

It is required to submit a very brief (just two to three sentences) summary of the main points of the author(s). What is the essence of their ideas? What did you learn from the reading?  

The article:  Marketing Malpractice
https://hbr.org/2005/12/marketing-malpractice-the-cause-and-the-cure