Identify one current struggling consumer product.

Access the Library business data bases. Research “rebranding strategy.”

In a paper of 750 words, present a rebranding strategy for the product, including the following:

1.A new name

2.Changes in packaging

3.The price point

4.Product position

5.Advertising strategy

6.A distribution method

7.Improvements in design or quality

Prepare this assignment in the APA Style.