Choose an advertisement on television, on the radio, on the Internet, or in print.




Describe, deconstruct, and analyze the advertisement by answering the following items:

Where did you find the advertisement ?

Briefly describe the scenario depicted in the advertisement.

What product is advertised?

Who is the audience for this advertisement? How do you know this?

  • Identify the main claim in the advertisement.
  • Is the claim credible? Why or why not? Use class terminology to explain.
  • What might make the claim more credible? What might make it less credible?
  • How does the author use rhetorical strategies to sell this product to its audience?
  • Does the advertisement reveal any cognitive biases? Which ones and how?