Introductory Case Study

You are bombarded by claims everyday…usually the consequences are not severe, but the process of how we decide what to believe can be similar between serious and trivial decisions. To start to look at how we evaluate information go to http://www.asseenontv.com/ and complete the assignment below.

Initial Post: Give a synopsis of your favorite “As Seen on TV” ad. Identify what claims are being made, by who, and what methods are used to convince you of the truth. Using the Good Evidence/Bad Evidence reading for this week, describe and assess the evidence for the efficacy of the product.